News channels have undergone plenty of change during the last few years. Some news programs have gone onto changing their formats, look and have brought in more attractive, intelligent and witty news presenters to acheive more viewership and garner more revenues. The conventional weather girl of the news channels has always created the image of a very beautiful, attractive and sensual woman delivering the weather report. Naked News has gotten this element of sensuality a step further and has naked women dishing out the weather report!

Naked News calls itself a program which has “nothing to hide”. This web subscription program features a complete and full television newscast. This program is arranged in Toronto and is aired daily each episode being of twenty five minutes. The highlight of this show is the fact that female or male anchors either read the news completely naked or they strip while they read their specified segments, such as weather, sports, entertainment, current affairs etc. It has been noted that regardless of this news presenters gender, the viewership of Naked News remains predominantly male.

Naked News made its debut in 2000 as being a subscription based web news service that boasted of an all female cast. The first anchor of Naked News was Victoria Sinclair who, at that time was the only anchor for the show and presented all the segments including weather, sports, entertainment etc. As the show gained popularity, the numbers of anchors increased and presently consists of eight female presenters and also have guest anchors featuring at the same time. Devoid of marketing gimmick or strategy, this website became popular only through word of mouth, soon transforming into a frequented web destination.

This site received almost six million hits in a month during its initial days. An enormous contributor to its popularity was its free viewership since the site was supported entirely by advertising. Post 2002, only one of the news segments could possibly be seen totally free and after 2004, the website became a paid one. Again in 2008 two segments on the show can be viewed free of charge.

Naked News launched Naked New Japan in 2006, in colaboration with eGalaxy and Sunrise Corp. eGalaxy was the owner of Naked News and Sunrise Corp was a seller of services and goods over the web. Naked News Japans presenters do not strip completely, because of the stringent broadcasting norms of the nation. However, the producers hope that they will have the ability to show more down the road. The Naked News expansion mode continued together with the launch of Naked News Italia in 2008.

Naked news presenters happen to be very popular and have been featured in a number of tv shows such as The Today Show, CBS Sunday Morning, and The View etc. They have also made several appearances on Entertainment Tonight and ET Insider. These presenters have been featured in several newspapers and magazines such as Playboy and TV Guide.

To turn into a member of Naked News one has to be above eighteen years old and get access to a daily feed of features, news and reports which are gathered all around the globe.